ProjectStrategy, Influencer, Marketing
RoleInfluencer marketing campaign
The big ideaLes Petits Moments Frigidaire
Our assignment: Electrolux was looking for an advertising agency in Montréal to work on an influential marketing campaign for the province of Québec. By partnering with ambassadors Alexandra Diaz and Geneviève O'Gleman of Cuisine Futée, Frigidaire was provided with high quality brand activation: Les Petits Moments Frigidaire. Leeroy managed all of the content marketing, including the campaign website as well as photography, video production, social media strategy, events and POS in major retail chains.
Achievements: The goal of this campaign was to highlight Frigidaire Gallery’s star products and to promote a brand image that was warm and family-oriented. We handled the brand’s social media feeds to ensure there was visibility on all advertising media. The brand was looking for two official spokespersons who had well-established audiences, which made the Cuisine Futée ambassadors an easy choice. Our challenge was to boost the brand using video clips that counterbalanced rational and emotional topics, to offer tips and tricks for special occasions with family.
Using qualitative social media activity, Alexandra Diaz and Geneviève O’Gleman carried the brand on their shoulders with a spokesperson status for this marketing campaign. We decided to rely on influencers because we wanted to create a buzz about the brand but also show its human side, which can be seen in the collection of 8 original video clips.