Reinventing the digital experience of Canada's largest cultural center

Place des arts

Digital strategy, consulting services, website and portal, digital ecosystem, Craft CMS, infrastructure, hosting, maintenance, Algolia AI, inclusive writing.

As Canada's largest cultural complex, Place des Arts has established itself as a key player in the cultural landscape through a reinvented digital platform, a true cornerstone of its digital offering.

Designed to reflect the richness and diversity of Montreal's artistic scene, this CraftCMS-powered site showcases a varied program covering music, dance, opera, theater, comedy, and much more.

With optimized navigation, it allows visitors to explore shows, discover resident artistic partners, and enjoy free activities in just a few clicks.

This digital hub integrates prestigious collaborations with organizations such as PHI, Mutek, and the Quartier des Spectacles, reinforcing Place des Arts' presence at the heart of the digital cultural ecosystem.

Thanks to its new platform created by the creative agency Leeroy, Place des Arts reaffirms its role as a leader in the digital world, making art and culture accessible, engaging, and essential for all audiences.

Dynamic Personalization

The new Place des Arts website integrates an advanced search functionality powered by Algolia's artificial intelligence, offering users a superior and intuitive browsing experience.

This cutting-edge technology combines semantic and keyword search, allowing visitors to find precisely what they are looking for in milliseconds.

Thanks to natural language processing analysis, the system understands the intent behind each query, even complex ones, and offers relevant results tailored to the specific needs of each user. Furthermore, dynamic personalization adjusts the results in real-time based on previous interactions, ensuring a customized experience for every visitor.

This innovative approach ensures smooth and efficient navigation, allowing users to explore the rich artistic programming of Place des Arts with ease and precision.
By adopting Algolia AI Search, Place des Arts positions itself at the forefront of digital technology, offering a modern and responsive user interface that meets the expectations of the most demanding audiences.

An Optimal Purchasing Experience

The UX and e-commerce experience of Place des Arts has been completely redesigned for more intuitive navigation and optimized conversion.

From the homepage, current shows, new releases, and promotions are highlighted to maximize discoverability.

Improved search, intuitive filters, and a calendar view then simplify selection, while enriched content – photos, videos, playlists – in the event listings helps users find the perfect show for themselves.

With the ability to add shows to their favorites list, receive personalized alerts to stay informed about premieres for these events, and the option to share their favorites with loved ones, culture enthusiasts will no longer miss any opportunity to enjoy the best that Place des Arts and its prestigious partners have to offer.

Finally, real-time synchronization with Ticketmaster for ticket availability for each show ensures a simple and seamless purchasing process.

Inclusive Writing Adapted to Digital

We assisted Place des Arts in integrating inclusive writing designed specifically for digital, to reflect its values of diversity and accessibility.

This strategic work began with in-depth comparative research on inclusive writing practices used by cultural organizations, both locally and internationally.

This analysis identified relevant trends and approaches adapted to the cultural sector.

Based on this research, we synthesized best practices from reliable sources, including government guides and other recognized references, to provide clear and applicable recommendations.

One of the specific aspects of this support was to take into account the differences between French and English, to ensure linguistic consistency while respecting the specificities of each language.

To make these recommendations concrete and immediately operational, we also provided practical examples based on some of Place des Arts' existing texts.

This approach demonstrated how to effectively integrate inclusive writing into their digital communication, while reinforcing their commitment to a fairer and more equitable representation of their audience.