Leeroy Playground
YUL represents everything we love about Montreal: a perfect blend of styles in a stunningly creative territory. Through the eyes of the snowy owl, Quebec's emblematic animal, we discover the neighborhoods that make up the metropolis, in the form of chapters to explore. The experience is playful and light-hearted, filled with friendly easter eggs. Built on the WebGL environment, the digital universe features a mix of 3D and illustrations, custom-made by our artisans and inspired by Montreal's urban fabric.
Built on the WebGL environment, the digital universe features a mix of 3D and illustrations, custom-made by our artisans and inspired by Montreal's urban fabric. Particular attention was paid to the typographic signature. The combination of DaVinci and TAN Waverly fonts aims for the storytelling experience to feel like an illustrated book, while WebGL technology gives it an animated cartoon dimension. The best of both worlds, in both the agency’s main languages (creative and technology) and those of our bilingual metropolis.
A space for limitless exploration, it gives the team's various talents the chance to combine their expertise, collectively deepen their knowledge and design R&D experiences that go beyond the conventional framework of our customer projects.
These initiatives aim to take our creative and technological offer further, leaving space to create experiences that will enable the agency to take part in contests, gain visibility and shine in the digital industry.
