Specializing in industrial automation, Bridge Automation Group’s mission is to deliver premium services in optimizing production lines for factories and highly complex worksites. By combining an agile, hands-on approach with a drive for innovation and streamlined, high-performance automation design, the group stands out in an industry still too often rooted in the past.
The new logo designed for the company draws naturally from the language of electricity and the evolution of production lines, core principles of industrial automation. The symbol features bold lines and refined curves, reflecting the precise and agile customer experience offered by Bridge Automation Group.
The company name embodies the idea of building bridges between clients’ productivity goals and cutting-edge automation technologies. Founded by a young entrepreneur driven by strong values of innovation and creativity, the name also represents the identity of its leader, Gabriel Chiasson. The acronym GAB was added for use across various communication contexts.
The result is a minimalist, modern visual identity paired with a signature that powerfully conveys the company’s promise: to rethink, simplify, and optimize the operations of major industry players.
Various versions of the logo were developed to enable a modular design system, adaptable to different usage contexts. Additional graphic elements referencing coding, programming, and technology in the field of automation were also incorporated into the design. These elements are consistently applied across the company’s communication tools, including corporate presentations, official documents, branded apparel, and high-visibility technical gear for worksites.
The simplicity, elegance, and strength of the chosen colour palette reflect the company’s reliability and solidity. Gradients add a touch of boldness and creativity, echoing the fluidity of the experience that aligns with the technical and on-site characteristics of each client project.
The neo-grotesque Swiss Int’l typeface conveys the modernity and timelessness desired for the brand, while its alternation with Swiss Int’l Mono allows exploration of more technical, technological, and programming-oriented aspects of automation in contexts where textual elements need emphasis.
In automation, the goal is always the same: to increase efficiency, productivity, accuracy, and optimal resource management. Yet Bridge Automation Group’s approach is anything but traditional. While cumbersome paperwork and software-heavy workflows at many engineering firms create major issues in clients’ factories, Bridge Automation Group tackles problems directly on-site using advanced technological tools and innovative optimization ideas that work for the client, not just the firm.
This hands-on understanding of real-world conditions, combined with agile, tailor-made automation design, makes all the difference for clients. Additionally, Bridge Automation Group provides smart tablets to all clients, ensuring real-time project updates, centralized contract management, and seamless communication.
The rebrand had to reflect this simplified, integrated, and forward-thinking client experience, in stark contrast to an industry that has not always kept pace with today’s demands. In discussions with the owner, we emphasized the undifferentiated nature of most firms in the field. In a landscape dominated by gray and blue with little vision or brand promise, we all recognized a prime opportunity to position Bridge Automation Group as a challenger and innovator in the market.
