Redefining Personalization for the Future of Industrial Workspace Solutions

Rousseau

Brand strategy and identity, website redesign, awareness campaign, 360° content strategy

At the crossroads of innovation and Quebec craftsmanship, Rousseau pushes the boundaries of industrial design to turn every space into a custom solution.

Rousseau, a Quebec-based industry leader, is known for designing modular, flexible and high-performing storage systems trusted across sectors as varied as aerospace, defense services, laboratories, heavy machinery, agriculture and more.

With its new website, Rousseau set out to do more than simply showcase products. It sought to highlight the full potential of its industrial workspace solutions, delivering a memorable wow effect for every visitor.

Inspiring, Informative and Action-Driven

Immersive case studies show how industries around the world put Rousseau’s solutions to work, highlighting the benefits of modularity, from space optimization to adaptability.

Educational resources like videos, articles and infographics help explain the long-term value of tailored setups, empowering decision-makers with the insights they need.

A Smarter Way to Find the Right Solution

A streamlined navigation system makes it quick to discover products that fit specific needs, with precise filters, intuitive visual groupings and a clear hierarchy of information.

The simple, interactive configurator speeds up the selection process while building confidence in the final choice.

Real customer testimonials add credibility by showing these solutions in action.

Endless Configurations to Maximize Your Space

The new digital platform lets users explore, customize and visualize Rousseau’s modular systems with ease.

Animated 3D components bring the products to life, allowing drawers, shelves, accessories, colours and options to be combined in real time. Every configuration is instantly visible, making possibilities easy to understand and even easier to imagine in your own space.

Modern, interactive and forward-thinking, Rousseau’s new digital experience mirrors the craftsmanship and customization of its products. For large industrial clients it shortens decision-making, timelines and makes choosing the right solution simpler than ever.