Drawing from the nurturing floral ecosystem, the migratory journey, the essence of the butterfly and the Art Deco artistic movement, this vibrant visual
identity embodies simplicity, joy and motion. The rounded logo takes inspiration from the lines, curves and connections found on the butterfly’s wings.
The creation of two additional symbols signifies the dual aspects of the event. On one hand, it represents the migratory path of the monarch (also mirroring
the route covered by Anthony Battah, who founded the initiative). On the other hand, the butterfly flower, symbolizing the rest and nourishing nectar stations
for migrating butterflies (also established by planting seeds throughout the journey , something made possible by the donations collected).
