ProjectBranding, Website Redesign

RoleArt Direction, UX-UI Design, Web Development

SpecsMagento 2, WebGL, interactive module, real time BDD

Thorasys is a Canadian med-tech startup that develops and brings to market innovative digital health solutions for fast, easy, and accurate pulmonary assessment for every patient. Based in Montreal, the company has recently developed the Tremoflo C-100, a non-invasive device that uses a forced wave oscillometry system to obtain precise data on patients' respiratory mechanics.

With the introduction of this powerful new technology and product line, Thorasys wanted to redesign its website in parallel with a complete rebranding. The idea was to give their platform the a modern look and reliable information to better portray their positioning. Their primary target being healthcare professionals, it was essential that their website clearly emphasized that the oscillometry system allowed for simpler, more efficient, and more pleasant collection of pulmonary information for the patient.

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The objectives of the Thorasys website redesign were to modernize their platform and messaging in order to attract professionals at a global scale, as well as to be much more competitive in the fast growing medical technology industry. The website adapts its content according to a user's location in order to accomodate differing international medical regulations, leading to a specialized platform path that support Thorasys' business needs. The redesign of the website also puts more emphasis on the educational aspect of Thorasys's new product through demontration videos and scientific articles. Furthermore, to help Thorasys reach more international medical professionals, the scientific articles are gated behind a form connected to a CRM, which allows Thorasys to know who is accessing their content and follow up with them for lead generation.

This project demonstrates LEEROY's ability to comprehensively transform a website with education and clarity in mind. Our team took Thorasys' objectives and applied our signature creative flair to improve the brand image of the company and better position it as a health tech start up.

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