RoleWebsite development, Automated Newsletters, Tracking
SpecsSingle Page Application, API-Driven Headless technology, Vue.JS, WordPress, WooCommerce
Athena Club is a subscription-based online retailer specialized in selling feminine hygiene products. Providing customers a wide range of subscriptions custom-tailored to the users’ needs, this business is based on an innovative model of convenience - bringing tampons, razors, vitamins and more directly to their doors. With member perks such as a friend referral discount program, Athena Club has been positively founded on strong brand loyalty.
The MandateLEEROY was mandated to build Athena Club’s E-Commerce subscription-based model into a custom, API-Driven platform. This website has additionally been built to support an automated mailing system, as well as various integrated trackers for the purpose of advertising, affiliate marketing and more, enabling the startup to meet its scaling objectives.
The aim was to build a platform perfectly fit to Athena Club’s unique business model in time for its advertised launch.
Although users can very well conduct one-time purchases on this platform, its strength is rooted in a custom-designed Woocommerce subscription system. Users can create one or multiple subscriptions with products shipped every one, two, or three months (or more). They can also modify their subscriptions to always receive the exact products they need, with the freedom to skip, pause, add or remove products to their liking for their very next shipment. In this sense, Athena Club’s unique business model has been directly translated into this customized technology.
As a creative E-Commerce agency, Leeroy’s following objective was supplementing the platform with key ingredients for success. One being an integrated and automated mailing system, sending the required emails for E-Commerce and more, with newsletters triggered by user actions on the website, featuring exactly the products from their custom subscriptions. Another contributor to Athena Club’s advancement is the integration of a multitude of trackers. From Facebook Pixel to Google Analytics for E-Commerce, a sophisticated tracking system provides the company insight and agility to adapt according to its customers’ needs.