Medavie Blue Cross (Québec, Ontario)

Bringing Blue Cross’s new brand promise to life through creative ad campaigns, designed to inspire Quebecers and Canadians alike to choose their comprehensive health and travel insurance solutions.

Travel Campaign

Wherever Life Takes You

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Health Campaign

For What Matters Most To You

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Brand Campaign

Protecting What Matters Most

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About Blue Cross

Blue Cross Medavie is a leading all-in-one private health insurer and public health program administrator. It provides and manages health care plans, dental care as well as travel, life and disability insurance for individuals and organizations across Canada.