Bisson Fortin
ClientBisson Fortin
ProjectCreation of a brand identity and logo, redesign of the site, development of communication tools
RoleArtistic direction, UX-UI, Web development, creative writing, video production
SpecsSail CMS
Bisson Fortin is an architectural firm founded in 1963 that specializes in designing buildings for institutional, industrial and transportation-related purposes. Led since 2000 by three associates, Danielle Bisson, Richard A. Fortin and Christian Bisson, this company is currently seeing a significant increase in its activities through its participation in several major architectural projects in Québec.
The mandateTo better sustain their new position in the market, Bisson Fortin mandated LEEROY to redefine its branding, its messaging and its values. As a creative agency, our team is proud of its 360° design on this project. After establishing a global strategy, we effectively redefined the visual identity of the brand through a new and dynamic logo and a streamlined graphic charter. We then designed a completely new website to announce and showcase this new brand image, with additional communications material for branding support (newsletter, social media posts, etc.).
Objectives
Three main objectives were set for this project. The first was to modernize Bisson Fortin’s brand image as to establish its positioning. To do so, we emphasized the firm’s three essential values: humanity, passion and creativity. Symbolized by three shapes (respectively, the circle, the triangle and the square), these values are now front and centre in the company’s communications material and written content.The second objective was to highlight the firm’s flagship projects to illustrate its expertise. We achieved this by creating a customized layout that allowed for the integration of several large pictures that could best showcase the various buildings designed by Bisson Fortin.For the last objective, the aim was to attract new talent to help the firm with its new projects. On top of developing a dynamic and attractive brand image, we also decided to promote the many advantages of working for the company through the website’s Career page.
EMAILING CAMPAIGN
Challenges
As a creative agency, LEEROY is proud to have been mandated for this global project. Meeting the expectations of architects, who are particularly sensitive to composition and layout, was a motivating challenge for our team. Our creative talents came up with a brand image that was both meaningful and precise in terms of design. Through in-depth research on architecture and the particularities of that field, we came up with a dynamic and streamlined logo, with bevelled “i” to represent the shadows cast by buildings.