Montreal Museum of Fine Arts

For more than 160 years, people of all ages and backgrounds have been visiting the museum to discover a new passion or to keep their passion for the visual arts alive.

Culture as a Gift

« The Love of Fine Arts »

A Social Museum

What better way to bring our permanent collection to life than to highlight it on social networks. An exciting campaign was designed, along with a contest to win a VIP membership that allows the winner to visit the Museum at any time.

Campaign strategy

An allegory of what goes on in the minds of our visitors in connection with art.