ProjectCampaigns, Advertising, Marketing
Role360° advertising campaign
The big ideaUn cran haut-dessus
Our assignment: Orford was looking for an advertising agency specialized in tourism to develop a marketing campaign that would promote ski stations. We had to come up with a powerful concept, which we developed following a thorough and resourceful strategy: Un cran hautdessus. This common thread was used to brand Orford as a must-see ski station in Québec with potential customers. We were asked to design a 360° campaign to cover all the advertising media made available, with content on social media, targeted digital advertising, email campaigns, website design, graphics, television, billboards and POP.
Our client’s goal was to position its ski resort as a must-see destination in Québec. We also needed to find a hook that would unite our various accomplishments under a single axis. We had been working closely with Orford for many years and the idea was to create a complete marketing system that would boost the various activities offered at the station. We had to rely on an objective and meticulous strategy to accurately reach the different categories of skiers simultaneously. For this reason, we developed a 360° campaign that would target potential skiers and those looking for mountain excursions.