Mackage

ClientMACKAGE

ProjectWebsite

RoleArt Direction, UX-UI

SpecsMagento 2, Webgl, Interactif module, Real time DB

Mackage is a Canadian ready-to-wear brand that offers exceptional quality outerwear with an emphasis on functionality. Internationally recognized, Mackage is one of the world's most prestigious contemporary coat brands. Having recently developed a new brand identity, Mackage wanted to deploy this new artistic direction on its digital platform.

MandatMackage called on LEEROY Creative Agency to redesign its e-commerce platform based on its new brand image. A brand new design of the site's key pages was expected to best reflect the heart and soul of the new brand image.

View the website
homepage mackage
leora
map states
homepage mackage mobile only

Objectives

Beyond the visual redesign of the site, a whole web and e-commerce strategy has been put in place for Mackage. The main challenges were to make the e-commerce platform intuitive and easy to use. Offering an optimal customer experience on cell phones was the primary objective of this Web mandate. The e-commerce platform had to be adapted to all devices, browsers and screen formats in order to maximize its use.

The strategy to facilitate the user's shopping experience has been thought over to ensure maximum conversion and to highlight the collection's flagship products and thus optimize their accessibility.

Pull out our whool

Next ProjectNgdata