ProjectBranding, E-commerce, WooCommerce

RoleDesign and create a website

The big ideaLet’s break the rules

Our assignment: build the startup’s identity by helping them create an appropriate name, concept and e-commerce platform including design, strategy and online payment. We carried out heterogeneous assignments for the client and demonstrated our graphic abilities for creating labels, packaging, product design, SEO editorial optimization and video content. We were asked to build an online identity that would achieve a clear and applicable positioning over time: Let’s break the rules. We had to break the conventional rules so that we could develop a community of customers that liked this unusual and refreshing tone, who would in turn show their loyalty by purchasing stockings online.

View the project


JayWalk’s main objective was to build a lasting identity that would be consistent with the brand’s promise. We had to start from scratch, create a powerful positioning, develop an e-commerce website that was congruent to a strategy deployed upstream, and instil the idea of Let’s break the rules into the brand’s DNA. The challenge was also to reconcile the functionality of the site with a bold and relevant design and photography, while also integrating an online payment module into the platform for different types of packages to be purchased on a one-time basis or through a membership.

Next ProjectJohnny Brown