ClientDaoust Nettoyeurs Écoperformants

ProjectWebsite, Marketing, Advertising

RoleStrategy, design, programming

SpecsWordPress, Mobile app, WebGL, API GMAPS / Youtube, GSAP (animation), Ajax, Parallax, CSS3, HTML5

Our assignment: implement a marketing and digital strategy for the brand and create a website that would put Daoust at the forefront of revolutionizing the clothing cleaning market with a new cutting-edge technology: aquaperformance. The client also wanted to implement a mobile application that would offer its customers the possibility of picking up and delivering clothes at or by the cleaners. Our communications agency managed all franchise strategy operations (B to B & B to C), creating online brand communications tools in an objective and meticulous way, by carefully managing social media, content strategy, SEO and Adwords.

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Achievements: Daoust Nettoyeurs Écoperformants’ main objective was to convey a strong concept on the web, in store and using conventional methods. The big idea: Redonnez vie à vos vêtements. The site is imbued with this water and cleaning metaphor, with design and editorial content that is adapted accordingly. Our job also consisted of positioning the brand as a revolutionary player in the dry cleaning market, which explains the need to convey this message using technology and the new concept of eco-efficient stores.





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