ProjectDesign of a web platform for discovering the best local addresses
RoleArtistic direction, brand redesign, UX-UI design
Milo, formerly M ta Région, brings together the best addresses in Quebec thanks to its wide range of partners. The platform offers discounts on various experiences in the regions in order to support local businesses. Launching a platform that promotes local commerce, in the context of a global pandemic, was one of our greatest challenges in 2020.
The mandateLeeroy's creative team participated in the redesign of M ta Région’s name and branding, as well as its new website Milo guide. While revamping the brand’s strategy, this mandate also required an updated visual identity, user experience and graphic interface.
New functionalities were also added to the platform: a focus on the different types of subscriptions offered, the option to create and save wish lists, a credit system for each reservation and a referral program.
By building a sharing community between consumers and merchants, Milo's ambition is to become the leader in Quebec tourism for both foreigners and locals. It is by addressing partners and consumers individually, via this new Web platform, that everyone will find a dedicated space that meets their needs.