Of course the Apple brand succeeded. Ubiquitous among designers and a great deal of smartphone zombies owners, the elegant and simple logo, backed by an inspired vision and a history of brilliant product design helped the Cupertino-based company establish itself as one of the biggest corporations of any kind. But can something as in-your-face and figurative as a fruit can drive a brand by itself? What kind of values can it convey to make a product of service the best thing since the invention of sliced bread? Can the flagship of your company’s image really be something you eat, lest it withers in a week or so? Apparently, yes…