The logo is a graphical representation of a brand that allows people to clearly and immediately identify the company. For designers, the logo is an ambitious challenge where aesthetics must both be able to stand the test of time while reflecting the personality of the brand. Numerous studies have shown that a well executed logo can have a positive effect on the perception of a business, while a poor logo can have a devastating impact.
In this article, we’ll look at companies that have managed to stand out by designing a logo based on a single number or letter. What is their secret? Summarized in three words: color, shape and font. Each of these criteria are equally important when it comes to transmitting the values and mission of a company.