Traditional advertising channels aren’t that effective anymore to reach an audience (Thank the Powers that be for that «Skip Ad» button!). Thus, the Street provides endless possibilities for marketing campaigns: nothing is particularly formatted compared to billboards, tv spots or YouTube ads, it’s very hard to zap or skip it, the commuter’s flickering attention demands for quick and impacting pieces, and a well thought street stunt gives you the opportunity to reach your audience directly (my teenage years were driven by taste-testing cola at my local amusement park…). So let’s get out the beaten tracks just for a second.