Let’s put all the cards on the table, business is a cruel world dominated by the most ruthless of men and women. If you want to get made and demand respect, your best weapon is of the cardboard variety. Just remember that like choosing between a 38. special and a tommy gun, the grain, size and font of your card will define you and your brand. When it comes to the calling card you leave behind, the expression “it is nothing personal, just business” could not be further from the truth.
To help you make your choice, familiarize yourself with the best designs and designers and get inspired. Once you have made your choice and your card is safely hidden in your jacket pocket, find that untouchable client you have been looking to snag, draw your card, and make him an offer he can’t refuse.