ClientVU Optometrist in Montréal

ProjectWebsite, Branding, Virtual try-on

RoleCreation, design, web developmen

SpecsWordpress, WebGL, virtual try-on WebGL (Virtual Try On), GSAP (animation), Ajax, Parallax, CSS3, HTML5

Our assignment: develop and create a new virtual try-on user experience that would boost drive-to-store when buying high-end frames online. This website, designed with an e-commerce approach, lets customers reserve their favourite frames online, make an appointment for a real-time eye exam and then allows the store’s staff to prepare the selected eyeglasses for the customer. The state-of-the-art facial recognition system is at the heart of this remarkable system’s digital strategy. The minimalist design reinforces the user experience, which places the frame on the user’s face with webcam video so customers can see themselves at all angles. The frames are also integrated on the platform to give a 360° view.

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We wanted to simplify customer conversion and attract new prospective buyers to the store by focusing our design on the try-on experiences for frames that were directly on the VU web platform. By using an innovative online strategy, we were able to build a user experience that was natural and effectual. With the input of a focus group, our market analysis made it possible to gather valuable comments so that we could analyze the needs of the consumers accurately. Our work also consisted of merging the brand’s two sites (VU and Vusunglass) into one, while maintaining a high level of SEO performance.

Awards & RecognitionsHonorable mention // Awwwards,
FD/ of the day // French Design Index,
FWA of the day // FWA,
Website of the day // CSSDesignAwards

CreditsStudio L’Éloi - Photographies & videos

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