Vu

Our assignment: develop and create a new virtual try-on user experience that would boost drive-to-store when buying high-end frames online. This website, designed with an e-commerce approach, lets customers reserve their favourite frames online, make an appointment for a real-time eye exam and then allows the store’s staff to prepare the selected eyeglasses for the customer. The state-of-the-art facial recognition system is at the heart of this remarkable system’s digital strategy. The minimalist design reinforces the user experience, which places the frame on the user’s face with webcam video so customers can see themselves at all angles. The frames are also integrated on the platform to give a 360° view.