ProjectE-commerce, Magento, Branding

RoleProgramming, integration, design

SpecsMagento, WebGL / ThreeJs (interface), GSAP (animation), Ajax, Parallax, CSS3, HTML5

Our assignment: create a new digital platform and visual identify for Packwire, a leading startup that specializes in the manufacturing of customized boxes with online payment options. In this niche small-volume printing market in Canada & the United States, it was essential that we create appealing, modern and realistic web graphics, as well as a GL Web compatibility design, created specifically for startups and designers. Powered by Magento, we developed an immersive experience where users could create and customize packaging boxes. They can configure the type of box, size, colour, text and downloaded images to style the box and share it, all according to his/her own style. The web application uses a 3D box projection integrated into the platform, and also offers the option of creating the final visual including the die cut and die lines, ready to print in 2D.

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This e-commerce site’s main goal is to offer customizable boxes with 3D preview technology. Each of the six sides is customizable and gives the user an experience that is immersive, fun and interactive. The challenge with this platform was being able to install dynamic navigation, similar to what is offered with an app, integrating many modules to design the box as they see fit, in a very simple way and to have the chosen quantity delivered to the purchaser. The app offers users a smooth and simplified experience thanks to the user-friendly tools.

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Awards & RecognitionsHonorable mention // Awwwards,
FD/ of the day // French Design Index,
FWA of the day // FWA,
Website of the day // CSSDesignAwards

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