ProjectCreation and production of promotional campaigns
RoleArt direction, UX-UI and web development
SpecsHTML, CSS, JS
Nespresso is one of the world leaders in the coffee market. The brand has completely redefined and revolutionized the way millions of people taste their espresso every day, offering unique coffee flavors, with balanced and fruity aromas; and high quality coffee machines.
The mandateNespresso Canada mandated LEEROY as a creative agency with a passion and expertise in the food industry for the creation and web development of its Canada-wide digital promotional campaigns. In the context of these campaigns, LEEROY has developed a visual identity and a graphic line specific to each type of promotion and develops performance-driven emails, landing pages and digital banners.
Aimed exclusively at the Nespresso Canada members, the goal of the Free Shipping campaigns is to encourage customers to consume the brand’s products on a regular basis through a fresh and innovative visual concept.
Free shipping campaigns are highlighted by a colorful and dynamic concept that aims to anchor the brand’s visual identity and make it more distinctive. We have imagined elaborate, architectural and versatile staging. The idea is to highlight the “coffee” product with a graphic, contemporary look and the use of pastel shades.
To accompany the visuals, impacting and evolving key messages are specially developed for each promotion, each time of the year and according to each phase (launch, relaunch and last chance). This helps capture the attention of the audience as effectively as possible and to deliver the right message at the right time.
The Private Sale campaigns are about highlighting the “coffee machine” product in order to increase machine sales and to develop the pool of Nespresso members. The concept aims to highlight the chic aspect of the brand through captivating atmospheres and soft lights as an invitation to enter Nespresso’s world. The visuals also reflect the notions of privilege and exclusivity of this sale.
Landing pages are conceived for each Private Sale to highlight the promotions. The design of these web pages is adapted from the key visual to keep the same common thread throughout the entire campaign. They are also strategically developed in terms of UX in order to stimulate a maximum of conversions.