A significant commitment towards creation

Creativity has always been at the heart of our expertise at Leeroy, not only in the way we design strategies, digital platforms, and powerful concepts, but also in how we deploy them to achieve our clients' strategic objectives.

With the goal of reaffirming our vision of an integrated agency, committed to elevating brands and making them thrive in a digital world through strategy, technology, marketing, and content, we believe it is this broadest sense of creativity that will enable us to adequately address the business challenges of companies and organizations. That’s why investing in a creative skill set, which acts as a unifying force between our expertise, fits perfectly with our growth strategy.

It is within this context that we recently welcomed Vincent Ramsay-Lemelin to our leadership team as Chief Creative Officer. With his combined experience in creation, technology, CRM, content, and AI, Vincent’s mission will be to further create synergy between our departments and expertise, offering our clients a fully integrated approach and providing even more strategic value in their digital transformation and evolution.

"I am particularly excited to bring my unique expertise and full focus to the agency's growth project," says Vincent Ramsay-Lemelin, Chief Creative Officer. "From our very first meetings, our visions aligned naturally. I don’t believe the industry knows all the talent working here at Leeroy, from creation to technology and strategy. With all this hidden talent and everyone's willingness to step up, I sincerely believe that the coming years could be surprising."

"Vincent's integration underscores the key role that creation plays in shaping our agency's culture,” explains Pierre-André Roy, CEO. "From day one, he has already brought a significant dose of know-how and momentum, reinforcing our confidence to seize new large-scale opportunities. The position of Chief Creative Officer is a vital cornerstone for realizing our ambition of being a human-scale fully integrated agency. Offering our clients consulting services, brand identity, content strategy, marketing, digital experience, application development, and complex ecosystems represents a unique positioning in the industry, particularly for a mid-size agency, and this is Leeroy's niche."

"Vincent's arrival is already generating momentum and significant results," adds Nicole Tarazi, Partner and VP at Leeroy. "He has highly structured strategic instincts which are essential for addressing the challenges and opportunities of major brands. His business sense and holistic vision are truly focused on the needs and goals of clients, which aligns perfectly with our approach. Vincent's joining will also help anchor an even more coherent and inspiring brand image for our agency, which is already strong in its digital DNA. I have no doubt that his presence will greatly attract new talent and offer us significant growth opportunities."

This crucial step for the agency embodies our firm determination to continue placing creativity at the core of our identity and ambitions. Creativity will be a driver of innovation as we explore new narrative approaches and experiment with emerging technologies to support brands in their digital transformation. And today, more than ever, with the arrival of AI, this transformation is accelerating.

It has all been said (or almost), and that’s why creativity remains the best weapon to elevate brands strategically across all of their touchpoints. With his multidisciplinary expertise and creative leadership, Vincent Ramsay-Lemelin will strengthen our collaborative approach and push the idea of integrated creativity even further. We are confident that this shared vision will not only elevate our clients' brands but also continue to redefine what it means to be a creative and digital agency today.